Every teenage girl menstruates.
But menstruation, especially in the beginning, can be incredibly uncomfortable–both physically and emotionally. Leading girls to stop training whilst on their periods.
Enter Sweat Red: a campaign crafted to better connect girls with their bodies in the most painful moment of the month. A new feature in the Nike Training app that provides girls with workouts synchronized to their cycles, as well as connecting them to other girls in a period emergency–all with the press of a button.
Case Study Video
Case Board
Prints
![Concrete Poster Mockup02.jpg](https://images.squarespace-cdn.com/content/v1/5ca4921311f7842fdb9c0010/1594814295922-NEAPCCUZHV62QLDVCBZ8/Concrete+Poster+Mockup02.jpg)
![Street_Poster.jpg](https://images.squarespace-cdn.com/content/v1/5ca4921311f7842fdb9c0010/1594814214954-NT5495A5N3DFQ319Q1JH/Street_Poster.jpg)
![Urban Flyer Mock-up.jpg](https://images.squarespace-cdn.com/content/v1/5ca4921311f7842fdb9c0010/1594814317511-I1P1GEWTZNYUMG0H1O70/Urban+Flyer+Mock-up.jpg)