Sweat Red

 Every teenage girl menstruates.

But menstruation, especially in the beginning, can be incredibly uncomfortable–both physically and emotionally. Leading girls to stop training whilst on their periods.

Enter Sweat Red: a campaign crafted to better connect girls with their bodies in the most painful moment of the month. A new feature in the Nike Training app that provides girls with workouts synchronized to their cycles, as well as connecting them to other girls in a period emergency–all with the press of a button.

Case Study Video

Case Board

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