All skaters have a dominant foot: the so-called trick foot.
The shoe wearing that foot gets destroyed much faster than the other, creating the problem of having to buy completely a new pair.
When in reality, they only need to switch out the one. Which brings us to: The One Shoe. A campaign created to appeal solely (pardon the pun) to skateboarders and their specific needs, allowing them to buy simply one shoe at a time.
Bronze Pencil Winner / Young Ones - The One Show 2020
Case Study Video
Case Board
OOH
